As per the report issued by FDA, 17 food makers including POM Nestle are using deceptive labels on their products to lure customers. A warning letter has been issued to them for violating federal law. Under the warning, these firms have been asked to make the changes in the labels within 15 days or their products will be pulled out of grocery stores.

FDA Commissioner Margaret Hamburg suggested in an open letter to the food industry that this is a recent get-tough policy issued by the department. Hamburg states in his letter that they have been witnessing marketing of products with the labels which carry misleading information about the product and thus violates established labeling standards.

In order to put a stop to these violations, FDA is warning manufacturers that the labels used by them are against the law and are subject to legal proceedings to do away with misleading products from the markets.

The FDA reported that the 17 warned manufactures have committed many types of law violations:

The food product assures that it can cure or mitigate illness. The FDA said that such assurances mean that the food product is in fact an unapproved new drug.

Ambiguous product labels for blended juices can confuse the consumers by making them appear to be made totally from a single fruit juice.

"Healthy" assertions do not match the set standards for use of the term.

Products carrying labels claiming ‘free of trans fats’ have higher percentage of unhealthy saturated fats.

Product labels that display nutrient claims for children under age 2 are the ones that are approved only for use in foods for adults.

The 17 manufacturers notified by the FDA, and their products with incorrect labels, are:

Beech-nut: Beech-Nut Good Morning Whole Grain Oatmeal with Mixed Fruit (nutrient claims on products for small children)
Diamond Food Inc.: Diamond Shelled Walnuts (unauthorized health claims)
Dreyers Grand Ice Cream Inc.: Nestle Drumstick Classic Vanilla Fudge and Dreyer's Dibs Bite Sized Ice Cream Snacks Vanilla Ice Cream (unsupported nutrient claim; trans-fat-free claim on high saturated-fat product)
First Juice Inc.: Organic Fruit and Veggie Juice Beverage products (unauthorized nutrient and health claims)
Fleminger Inc.: TeaForHealth green tea products (promoted for conditions that cause the products to be drugs)
Gorton's Inc.: Gorton's Beer Batter Crispy Battered Fish Fillets (trans-fat free claim on high-saturated-fat product)
Ken's Foods Inc.: Healthy Options Parmesan & Peppercorn, Sweet Vidalia Onion Vinaigrette, and Raspberry Walnut Dressing (unauthorized health claims; low-fat claims on product high in fats)
Nature's Path Foods Inc.: Organic Flax Plus Multigrain Cereal (unapproved nutrient claim)
Nestle USA: several Juicy Juice products (misleading claims of juice content; nutrient claims on products for small children)
PBM Products: some Parent's Choice cereal products (nutrient claims on products for small children)
Pompeian: Pompeian Imported Extra Light Olive Oil ("light" claim for product high in fat; unsupported nutrient claim)
POM Wonderful: POM Wonderful 100% Pomegranate Juice and POMx products (promoted for conditions that cause the products to be drugs)
Redco Foods: Salada Naturally Decaffeinated Green Tea (promoted for conditions that cause the product to be a drug)
Schwan's Consumer Brands: Mrs. Smith's Classic Coconut Custard Pie (trans-fat-free claim on product high in saturated fat)
Spectrum Organic Products Inc.: Organic All Vegetable Shortening (cholesterol-free claim on product high in fats)
Sunsweet Growers: Sunsweet Antioxidant Blend dried fruit mix (unapproved nutrient claim)
Want Want Foods: Baby Mum-Mum Original Selected Superior Rice Rusks (nutrient claim on product for small children)
The consumer group Center for Science in the Public Interest (CSPI) that urged the FDA to tighten the food-label standard laws, has supported the actions taken by the FDA against the firms in a news conference.